Why BEIJO Exists
Why BEIJO Exists
“BEIJO does not present itself as a solution. It offers permission, a gentle return to parts of the body and self that have often been overlooked, dismissed, or pathologized. Its purpose is to create space for reconnection, where you can begin to trust your body’s signals and make choices that arise from within. In this space, healing is not a destination but a relationship that unfolds through time, presence, and care.”
Susana González Müller
BEIJO did not begin as a business concept. It emerged organically from a shift I could no longer ignore, a movement away from performance-driven environments and toward embodied presence and inner listening. After more than 20 years in the corporate world of advertising, holding leadership positions across different markets, I found myself drawn to questions that branding could no longer answer.
This shift led me into clinical art therapy, somatic exploration, and immersive study within tantric frameworks. Not with the goal of professionalization, but as a personal process of reorientation. I was no longer interested in creating for external validation. I was searching for language, tools, and practices that could help restore a relationship with the body as a source of knowing, pleasure, and healing.
Pleasure is not a luxury. It is a language. BEIJO is not another wellness brand. It is a reminder that your body is not a problem to solve. It is a place to come home to. Through sensual tools, rituals, and therapeutic practices, BEIJO supports the journey of listening to your body again, not with judgment, but with curiosity and care.
What we offer? Tools, rituals, and spaces for embodied living
TULA. Swiss-crafted wooden pleasure tool for mindful and healing exploration
Queen Steam. Botanical blends developed with a naturopath for pelvic nourishment
The Red Room. A curated space for knowledge, practices, and sensual education
Retreats & Experiences. Immersive spaces where art therapy, bodywork, and feminine wisdom come alive